the marketing strategy of LEGOLAND Windsor Resort based on the internal and external environments

 

This blog  is a critical analysis of the marketing strategy of LEGOLAND Windsor Resort based on the internal and external environments. Internal to the report, the report uses the Segmentation, Targeting and Positioning (STP) framework to analyses the identification and targeting by LEGOLAND in the core market. On the outside, the Porters Five Forces Model is applied to find the level of competition the resort is exposed to, in the UK theme park sector. The strengths that have been found in the analysis include the good brand positioning and association with Merlin Entertainments, and the weaknesses have been cited as stiff competition and customer expectations. The report ends with recommendations in the quest to improve the competitiveness of LEGOLAND and ensuring future growth sustainability.